WHY SHOULD I WEAR IMAGINARY AUTHORS FRAGRANCES?
Research shows that people experience a
40% improvement in mood when exposed to pleasant smells.
By instilling curiosity,
unblocking old habits of thinking,
and inspiring the creative parts of your mind, fragrance can
uncover hidden talents and spark innovative ideation.
Like wearing a sharp outfit, fragrance puts a spring
in your step and has been proven to
amplify self-confidence by 67%.
Your brain’s piriform cortex stores long-term olfactory memories which can only be accessed by fragrance.
