Legend has it, Tyler Malek, co-founder of popular ice cream chain Salt & Straw, was in Los Angeles trying a variety of perfumes at Scent Bar when he fell in love with the Imaginary Authors line, having no idea we were based in his hometown of Portand, Oregon. The obsession fueled a dream he had to create a culinary perfume to add fragrance to ice cream, which has none. While we loved the idea, we had no idea how to pull it off, so to buy time we offered to create something we knew we could make truly magic: capturing the smell of fresh-baked waffle cones one experiences when they step into a scoop shop.